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William A. Hobbs Common - "BE"
by William Ashanti Hobbs
author and co-owner of Meroen Press
June 2005
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Common CD cover Undoubtedly among the more innovative rappers on the scene today, plenty hip hop heads have sat back to see when the commercial success of his less talented peers would affect Common’s penchant for consciousness. The true love of hip hop always found in his work has now become synonymous with the "backpackers" and of course, has little respect in circles of poseurs looking to merely cash in on the culture.

Though 2002’s highly experimental "The Electric Circus" was another crown artistically, Erykah Badu drama, an alliance with wildly successful studio wunderkid (and backpacker) Kanye West and David Chappelle Show exposure have aligned themselves like a forewarned prophecy to make whatever album Common would drop next get a serious sit down with heads from the street to the corporate offices.
Enter "BE", an engaging, clean collection of pure hip hop that more than positions itself to be the artist’s due for years of marginal recognition.

Common kicks it with legends The Last Poets for substance to the madness at the edge of the block on "The Corner." The beats that Kanye West backs the flows with are timeless and compliment Common’s lyrical bent at every turn. Wet dream-friendly "GO!" brings Common together with the unusual pairing of West and alternative rocker John Mayer. The result is a dream-like groove that should come out of the Brookstone shiatsu chairs as they work you over.

"Faithful" is Common at one of his more contemplative, yet tenuous moments. Attempting to tackle the issue of fidelity without defending cheaters (in this case, men) or coming weak and looking uxorious, Common flirts with the Kobe zone by describing a man who justifies himself to his woman by saying that at least he isn’t "as bad as Eric Benet." John Legend is used in a odd way, ending the song with taking over the chorus.

In spite of that, Common gives a Slick Rick-like storytelling clinic with the Superfly-esque "Testify." The building tension makes the dope dealer’s lady’s surprise at the end a standard for rapper’s who obsess over the subject of street life but struggle to keep a listener’s attention. "Love Is…" has your boy damn near singing the chorus as he delves into the insecurities of brothers holding emotions inside concerning relationships. "Chi-City" is the best anthem for the Windy City to date. Common comes in dropping metaphors that pop like fish grease:

I rap with the passion of Christ, niggas cross me
Took it outta space and niggas thought they lost me
I'm back like a chiropract wit’ b-boy survival rap
This ain't '94 Joe we can't go back

"The Food", taken from the David Chappelle show taping, is an instant classic that has a dirty Wu-Tang beat delivery, while “Real People” sparkles with a profound understanding of mankind and the game of life. "They Say" utilizes John Legend far better than "Faithful." Both Kanye and Common rhyme on what it is like being an artist in a time where people are built up only to be torn down. Russian author Leo Tolstoy once said that music is "the shorthand of emotion." With "BE", Common’s interpretations of black life in Chi-City and beyond will translate to the hearts of the righteous and not so righteous as an organic whole instead of the two unevenly competing against one another as found in previous offerings. He may well become the Curtis Mayfield of hip hop. “BE” is one of the best albums this year so far.

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